SCOPE
User Experience (UX)
User Interface (UI)
DATE
Spring 2022
TOOLS
Figma
Illustrator
Rivaling a competitive market of popular dating apps, Woven was designed for a specific, unreached audience; the queer user looking for a emotionally-driven, intimate romantic relationship. Designed in a way that puts the user’s personal identity at the forefront, Woven allows queer people to interact in a safer and more comfortable environment, where they can have the confidence knowing that they are expressing their truest selves to the fullest.
There's a missing space amidst countless dating apps on the market that could help solve a real-world issue – a safe space for queer people to foster emotional connections.
With a foundation in research done on interpersonal queer relationships in relation to hookup culture and its effects on both mental and physical health, Woven was created as a new digital platform for LGBTQ+ people to “find the threads they are meant to tie together with”.
The challenge to this project, and to the creation of any new dating application, is designing a system that differs from the current roster of applications that are already in existence. It was important to create a digital environment that would encourage users to choose it over platforms such as Tinder, Bumble, and Grindr.
The app's icon and word-mark were designed to develop a theme of two individuals 'weaving together'. The interface uses a warm, minimal colour palette to create a welcoming and inviting space.
Every aspect of this app was designed with the user and their motives in mind; since the targeted user is looking to develop emotional connections, it was important to make sure that the user profiles were fully fleshed with different character points including astrological sign, education history, current job, favourite music artists, and editable prompts.
Since the app was developed for the queer user, it was crucial to put the user's individual identity at the forefront. The user's pronouns are displayed in the primary panel, with the option to include their gender identity and sexuality within the tertiary information bubbles, which are clickable in case clearer definition is needed.
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